About the programme
The Creative Enterprise Programme is a three-day practical workshop to help creative entrepreneurs turn their business ideas into reality.
Over the three days you’ll learn the key aspects of setting up and running a creative business - from developing your business proposition, to exploring your potential customer base and thinking about finances.
The workshop is led by a creative business expert and features local case studies as well as specialist legal and financial advice. It is designed specifically for the creative industries, such as advertising, architecture, arts & culture, craft, design, fashion, games, music, publishing, tech, TV and film.
The Creative Enterprise Programme has been developed by Nesta, the UK’s innovation foundation, and is delivered in partnership with the British Council.
Programme objectives
How to frame your programme objectives, here’s an overall generic description of the programme but it can be adapted for your audience, please adpat to make more relevant to them.
The Creative Enterprise Programme builds on the Creative Enterprise Toolkit in a supportive peer-to-peer learning context. A Nesta workshop facilitator and creative business expert, who brings a wealth of experience, presents the content and offers participants advice and guidance for getting their products and services to market. Through interactive exercises and activities, participants will gain a better understanding of how to develop their business.
Programme outline
Day 1 You and Your IdeaFocuses on helping participants understand the building blocks that describe and shape their business opportunity:
- Explores Values, Vision and Mission
- Uses modelling to demonstrate what impact the business could have
Encourages participants to identify and better understand customers and users. It focuses on exploring how the business will function and grow by:
- Learning from other local creative entrepreneurs
- Describing customer profiles and needs
- Defining the business processes and the relationships needed to help them realise their business opportunity
Visualise the main components of the business and to bring together the key elements of participants’ business plans through a first draft of the Business Model Canvas (BMC). It provides supports participants to:
- Understand the legal and financial considerations for running a business
- Evaluate the business and plan for the future
- Prototype a first draft of a business plan using the BMC
Who is the programme for?
The Creative Enterprise Programme is designed to support entrepreneurs who are already in the process of setting up their own creative enterprise. The workshop content and activities are relevant to people whose businesses are up-and-running and those who are in the very early stages. The focus is on the creative industries such as advertising, architecture, arts & culture, craft, design, fashion, games, music, publishing, tech, TV and film.
It’s suitable for people just starting out and for people who have been running a business for a long time, to take a fresh look at their business using new methods.
Participants’ Profile
All participants of the CEP must:
- Be a creative business, working in the defined creative industries
- Have an already established enterprise, or be in the later stages of developing an idea. This is typically a business no more than two years old, but can be a more established business wishing to pause and consider their model through the CEP lense
- Be willing to share their knowledge and experience with the group in an open, supportive peer lead learning environment
- Come prepared to work on their business/idea, to progress through the programme, considering peer feedback, to strengthen their proposition
- Be open to supporting your fellow participants in developing their idea through providing constructive feedback when appropriate
- Be available for the full duration of the programme
About the facilitators
The programme is led by creative business experts and skilled facilitators who specialise in design thinking, business and innovation. Alongside this expert, each workshop features live case studies from the region, where local entrepreneurs discuss their experience of running a creative enterprise in the local region, and guest experts who can highlight specific local issues - for example around tax or legal matters.
Essential information
When: Participants must be available for all three daysWhere: 90 A Ahmed Oraby St, Mohandessin, Giza
Working hours: Hours of delivery - 9-5pm
Accommodation: will be provided to participants outside Cairo
Important dates for applicants
24 October 2017: Application window opens for participants14 November 2017: Deadline for receiving applications
23 November 2107: Successful applicants and relevant country offices notified
5 to 7 December 2017: Creative Enterprise Programme workshop takes place
How to apply
Applcation:
- Download and fill the application
- Send the application to: nancy.elamir@britishcouncil.org.eg; Nesta will make the final selection of participants.
Please find the application below:
